Real Estate’s “Inner Circle”
Kick boring to the curb.
In case we haven’t met, I’m a former appraiser, former real estate agent, and the founder of the Lighter Side of Real Estate.
The Inner Circle is a done-for-you, content marketing platform where you’ll have full access to the Lighter Side’s library of content (3.5 years worth!)… branded as yours when you share it.
Think of it as your own personalized real estate content marketing machine!
You’ll also get all the new stuff I create every day (you’ll get your paws on it before it even gets posted to Facebook). Heck, lots of it isn’t even released to the public.
(‘Cept I’m a dude. And not very motherly. Ok, that was weird. Sorry.)
Now you don’t have to figure out how to reach lots of people with a fun, likeable brand on social media.
You won’t have to fear coming across as boring or salesy…
…or stay up until 2am figuring out your content calendar for the week.
…or rummage through the Lighter Side Facebook page trying to locate the perfect post.
Wouldn’t it be nice if your audience started dropping comments like THESE? Especially given that there was zero work involved on your end (shhh… our secret).
Here’s what you’re getting:
(Posted for you at the click of a button)
Choose from our huge archive of articles to share with YOUR photo and information on them.
Article topics include real estate education for buyers and sellers, tips & trends around the home, real estate humor, interesting real estate related stories and more!
There’s hundreds to choose from (and new ones being written daily).
So you can…
Here’s what Inner Circle members are saying about our articles:
(Posted for you at the click of a button)
These are literally the foundation of Lighter Side’s popularity, and the reason our brand has become so well known.
With hundreds of these for you to choose from, there’s one to match every emotion or real estate situation you can think of!
Plus you have the option to customize an area at the bottom of each meme, that can display your name, title, company and phone number. You also won’t need to download and re-upload them to Facebook (our platform does it for you).
The best part is that you’re free to use these anywhere you’d like… not just on social media.
All our memes let you engage prospects in a fun, personable way…
…WITHOUT having to:
Buyers and sellers love ‘em!
But don’t just take my word for it. I get messages like this every day:
I’m Facebook friends with several members. Here’s one. She’s always posting our stuff, and I love watching the engagement she gets!
The beauty of clever content is that it allows you to blatantly ask for business… without annoying to people. In fact, most will love you for it! It’s fun for them! 🙂
(Play the video below to see samples)
Notice I said video content for you to upload?
That’s a HUGE distinction from pressing the “share” button to share someone else’s video. Why? Because Facebook LOVES when you upload your own videos… and they reward you by letting you reach more people!
How do I know? Just look below at Lighter Side’s Facebook stats.
Check out how many people we reach on average when we upload a video (top circle). Now look at the number in the bottom circle under “shared video”. Huge difference, right?
This way, you can:
These are pre-written, editable guides which are fully branded to YOU. Check ‘em out below!
A guide for expired listings
Print ‘em out to hand-deliver or mail
Send ‘em electronically as a PDF
Use ‘em to capture leads on the articles you share (super simple to do!)
While many “guides” are informative, the information is dry, boring, and doesn’t really do much to help the agent stand out among the rest.
So we’ve created guides that are not only engaging to read (after all, we are the “Lighter Side of Real Estate”;), but they’re also jam packed with useful insight that positions YOU as the “go to” agent in your market.
Everything in these is useful to your prospect or client, but these booklets are as helpful to you in addressing the most common hiccups, hurdles, and objections that you have to address with buyers and sellers throughout the process, from start to finish.
(That you can send from your favorite printer)
Lemme tell you, I used to get messages like this all the time.
If I had a dollar for every time I’ve heard this, I’d shut down the Lighter Side and drink Coronas on the beach in Playa del Carmen for the rest of my days.
(Who am I kidding… the Lighter Side is way too much fun to ever shut down!)
But seriously, aren’t all real estate postcards out there sorta cookie-cutter and lame? I hear this complaint all the time. For example, check out this email I received below.
Do they actually work? Well, we can’t make any guarantees, but comments below are not unusual for us to see.
You’ve probably been told to build an e-mail list, and send them stuff consistently, right? Some agents do. Many agents don’t.
If you haven’t, don’t sweat it. In fact, it might be better if you haven’t yet. Because most of the agents who do have a list are sending out pretty lame stuff anyway…if they’re even sending anything to their list consistently.
Better for you to start off on the right foot. Or, if you’ve been going about it and not seeing great results, maybe you need to re-start on the right foot.
We’ve got you covered! Just copy (and paste) what works! Never be at a loss for words ever again. When you join today, your arsenal will now contain:
These are to be used as emails or letters, depending on the circumstance.
Here’s what members are saying about our email templates:
Below are some samples of the topics covered.
Because saying the hard stuff doesn’t have to be hard. 🙂
Each topic has two variations: One for when you want to be prim, proper & professional…
…and another for when you wanna smack ’em with a punch of personality, straight to the kisser! (In the most professional, endearing way of course. ;))
I intentionally set a price low enough for anyone to afford… but high enough to keep the knuckle-heads out and to keep our membership deliberately small. I don’t want (or need) a huge subscriber base… just the right group of core agents.
At only $29 per month, I want it to be painful to say no.
And don’t worry, there’s no contract and you can cancel any time.
WARNING: The price is normally $39 per month, but if you sign up before the counter below hits zero, you’ll be grandfathered in at $29 forever.
Don’t just take my word for the deal you’re getting. Here’s what some of our members are saying.
Is a Zestimate ever accurate? HECK NO that’s not all.
There’s bonuses. Everyone likes bonuses. So here’s the bonuses you’ll get if you sign up NOW:
Access to Inner Circle Engage (ICE)
This is a private online community where you can:
Each Monday we hand-select the most helpful, value-packed posts from the previous week. We then email you links to these posts in our “Weekly Round-up”. That way you never have to worry about missing any golden nuggets (and trust me, they’re plentiful!).
Here’s what members are saying about our Weekly Round-ups.
Exclusive Group Discounts On Real Estate Related Products & Services
We’ve sold over 13,000+ of these real estate themed “walking billboards”!
But as an Inner Circle member, you won’t pay anywhere near what non-members pay.
We’re also not the only company giving generous deals. We’ve partnered with several other real estate related service providers who are giving you “the hookup”… and we’re always reaching out to bring more into the Inner Circle family.
58+ Real Estate Themed Facebook Cover Images
These are a quick and easy way to keep your profile fresh…
…so you can subtly remind friends and followers that you’re a real estate rock star!
Special Report (PDF): “How One Agent Makes 140k GCI From His Facebook Page ALONE”
Joining this membership won’t make you an overnight “social media sensation” (whatever the heck that actually means). As a real estate agent, you’re not after that anyway.
So you won’t wake up tomorrow with dozens of private messages from prospects with wheelbarrows full of cash and a 30 day deadline to move. Let’s be realistic here.
And no, you won’t reach tens of millions of people per month like the Lighter Side does because you don’t have hundreds of thousands of followers sharing your content…
But ya know what joining the Inner Circle WILL do for you?
It’ll provide you with content that’ll makes you come across as a REAL person — an agent who’s likeable, relatable and approachable…
…and it’s important to build that kind of reputation because people do business with people they know, like, and trust.
So don’t think of this as purely “lead gen,” because it’s not. It’s more like “brand gen”…or “being a fun person with something interesting to say online, gen”.
And forego the credit for being clever/witty/resourceful? That’s the whole essence of this membership — “Our content, YOUR branding.”
Not to mention, as a member you get content that ONLY members get. Check out what one member said about our exclusive content:
Plus, only Inner Circle members get all the other perks above:
Also, there’s one big frustration you might not have considered:
I’ve created so much content over the last few years, it’s damn near impossible to sort through it all when you want to share something specific.
Rummaging through old content on Facebook is time-consuming and exhausting. But inside the Inner Circle, it’s all organized in a nice, clean, categorized way so you can pluck out a specific piece on a moment’s notice.
All that for only $39 a month?! It’s a no-brainer.
But don’t take my word for it…
“You and your team ROCK! You guys continuously come up with new & fun ways for us Realtors to market ourselves. You continually ask for input and ideas, and you LISTEN!! You take the time to respond to emails…answer questions…send us free materials to use…all while making it super fun. Not only for us, but for clients and potentials as well. Anyways…that’s my two cents!”
JP & Associates Realtors
“The Lighter Side of Real Estate is my go to Facebook page for valuable items I can share with my customers, clients and friends without boring them with the normal everyday posts. I want to be the first person they think of when they think of real estate and its working for me, many thanks to the Lighter Side.”
Expert Real Estate Partners
“Mike, I like the way you think and your stuff is funny.
I’ve gotten a lot of positive feedback from your stuff.”
Evantz “Evans” Saint-Gerard
Keller Williams Realty Landmark
“Your content is great! I love the material you guys come up with to help us keep “top of mind” in a FUN way! Thanks for all you do!”
Buyers Real Estate, LLC
“I loooove The Lighter Side… I have found the content to be very useful in my business in terms of keeping me top of mind in my clients’ heads. I continue to use your memes on my Facebook and Instagram – they are cute and catchy and hit the nail on the head in terms of not coming off too “salesy” and in your face. Thank you for all you do.”
Valerie Levy and Associates Ltd.
“I love the “unsalesy” (is that a word?) approach! Your content is refreshing and helps Realtors come through as real people with fun, outgoing personalities. I feel this is important as we unfortunately have a reputation as used car salesmen or I’ve even heard the word “vultures” and “stalkers” I think it helps take some of the fear out of our public image and helps is connect just that little bit more! I love it and thank you!”
Re/Max Realtron Realty Brokerage Inc.
“The Lighter Side allows me to share both informative and funny content to my clients on a regular basis, creating engagement with previous and future clients. I’ve even noticed non-Realtors share some of them – usually with my name attached. Love that extra reach!”
Paula O’Donnell Thompson
Keller Williams Realty
“One big challenge I have with social media is finding something quick, simple, relatively non-controversial, but still tells people I sell real estate without being salesy. Your content has been great for that.”
The Forge Group Realty
If you aren’t 100% satisfied, and I mean even .01375% unhappy, I want you to immediately ask for a full refund. That’s because I value our relationship and my reputation more than a few bucks. You have zero risk and plenty of time to go through everything and decide if this is for you.
And remember, there’s no ongoing commitment. You can cancel anytime with zero hard feelings from me. I don’t enjoy being tied down by contracts, so I’d never do that to you.
Au contrair! Our content reaches an average of 4 to 8 million people per week on Facebook (mostly organically, btw) — that’s WAY more people than there are licensed Realtors and agents!
That’s because I carefully craft content to appeal to “non-real estate” folks (i.e., potential buyers and sellers who happen to appreciate entertaining and resourceful real estate content).
Just check this out. Here’s what one agent told me privately:
Yes, I do post a small amount of “insider” content from time to time, but Lighter Side content is FAR from just inside humor.
Once you sign up, you’ll immediately be directed to a page where you can set up your personal branding. This way whenever you share an article or meme, your professional branding will be attached.
Also, after you sign up, you’ll receive an email with your login credentials IMMEDIATELY via email (check your spam if you don’t see it). Once you’re done setting up your branding, you’ll be taken to the member “dashboard” page. All of the our most recent content is contained within this area, where you’ll be able to share (branded to you, of course) our stuff with the click of a button. Just make sure to set up your branding beforehand.
No problem! Neither am I.
If you’re savvy enough to navigate your way around Facebook, you’ll have no problem “figuring out” the Inner Circle platform. We intentionally made it simple for you to use. And if you ever have any issues, we provide easy ways to get in touch with us to walk you through it.
No, and you should be leery of services that post on your behalf. This is YOUR brand, so you want to choose what gets posted to your followers. That said, you can post directly to Facebook and Twitter (with Pinterest and Linkedin coming soon) from the Inner Circle. It’s a breeze. So don’t worry. It won’t be hard work.
The only “work” involved is deciding which of our hundreds of socially proven pieces of content you’re in the mood to post.
Not yet, but our development team is currently building this feature. It’ll be available very shortly.
There are literally hundreds, maybe thousands (we haven’t counted) pieces of content available to share. The team and I wanted to make sure we had a huge archive of content before offering this service.
So chances are very slim that you and another agent in your area will ever post the same thing on any given day (or week, or month for that matter).
The Inner Circle is a single-user license and not intended to be shared amongst multiple agents. However, we do offer a team membership option that will provide everyone on your team access to everything. To see our team options, please go here.
Our content is directed toward the U.S. market, and we don’t specifically craft content to be shared by agents from other countries. That said, some of it is universal enough to apply no matter where you work/live. Honestly, there’s a chance that if you’re not from the U.S., you might be disappointed.
Keeping that in mind, we do offer a discounted membership rate if you are still interested in joining. Please email email@example.com with the subject “Non-US Membership”.
At the moment our platform lets you share articles and memes to Facebook, Twitter and Pinterest. We will be adding Linkedin to the list very soon.
That said, however, we provide easy ways for you to manually download our content with your branding, so you can re-upload it anywhere on the web. We’re currently working to add other social platforms like Instagram as well (coming soon)!
No, sorry. We’d rather let you control your membership on a month-to-month basis.
Well you could, but honestly most of the content is crafted for agents (especially the memes & ecards… although most of the articles would make sense for you to share). Because of this lack of usability, we’re considering letting folks like you get a “two-for-one” deal — one account for you, and another for you to give to your favorite agent. If this sounds appealing, let us know below and if there’s enough interest we’ll make it happen.
No, you are strictly forbidden from using our content, so don’t even think about it.
You have a choice to make right now:
1. You can do what I did in the beginning: try to build a successful brand but end up floundering around like a fish out of water, pulling your hair out and wasting boatloads of time in the process…
2. You can click the ‘Let Me In’ button below and let The Lighter Side of Real Estate do the heavy lifting for you. It’ll set you back the cost of a takeout pizza or a really cool t-shirt from Wal-Mart. A paltry sum when you think about it…
…especially when compared to the time you’ll save by not having to come up with great quality content on your own.
See you on the inside?
Chief Chuckler in Charge