Agents: Struggling with branding yourself on social media?
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Introducing the Lighter Side of
Real Estate’s “Inner Circle”
Borrow my brain. Sexy up your branding.
Kick boring to the curb.

mike-lsoreHey there, I’m Mike Bell.

In case we haven’t met, I’m a former appraiser, former real estate agent, and the founder of the Lighter Side of Real Estate.

The Inner Circle is a done-for-you, content marketing platform where you’ll have full access to the Lighter Side’s library of content (3.5 years worth!)… branded as yours when you share it.

Think of it as your own personalized real estate content marketing machine!

You’ll also get all the new stuff I create every day (you’ll get your paws on it before it even gets posted to Facebook). Heck, lots of it isn’t even released to the public.

It’s like having me as your
social media fairy godmother!

(‘Cept I’m a dude. And not very motherly. Ok, that was weird. Sorry.)

Now you don’t have to figure out how to reach lots of people with a fun, likeable brand on social media.

You won’t have to fear coming across as boring or salesy…

…or stay up until 2am figuring out your content calendar for the week.
…or rummage through the Lighter Side Facebook page trying to locate the perfect post.

Wouldn’t it be nice if your audience started dropping comments like THESE? Especially given that there was zero work involved on your end (shhh… our secret).

Here’s what you’re getting:

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Personalized Articles

(Posted for you at the click of a button)

Choose from our huge archive of articles to share with YOUR photo and information on them.

Article topics include real estate education for buyers and sellers, tips & trends around the home, real estate humor, interesting real estate related stories and more!

There’s hundreds to choose from (and new ones being written daily).

So you can…

  • Stay top of mind with friends and followers for all things “real estate”… at the click of a button!
  • Build your reputation as an interesting, resourceful agent without having to slam boring real estate stuff down people’s throats 24/7.
  • Stop wasting time scouring the internet for good content to share — it’s now all in one place and sharable with just the click of a button.
  • Take all the credit for being an accomplished real estate blogger (without lifting a finger to actually write or publish anything) — the articles are all branded to YOU.
  • Capture leads from potential sellers who request a CMA from you (see demo directly below).

Here’s what Inner Circle members are saying about our articles:

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Personalized Memes & Ecards

(Posted for you at the click of a button)

These are literally the foundation of Lighter Side’s popularity, and the reason our brand has become so well known.

With hundreds of these for you to choose from, there’s one to match every emotion or real estate situation you can think of!

Plus you have the option to customize an area at the bottom of each meme, that can display your name, title, company and phone number. You also won’t need to download and re-upload them to Facebook (our platform does it for you).

The best part is that you’re free to use these anywhere you’d like… not just on social media.

All our memes let you engage prospects in a fun, personable way…

WITHOUT having to:

  • Fear that you’re annoying (or boring) your followers by coming across too cookie-cutter or “salesy”.
  • Spend your valuable time and energy creating or finding quality content (or scour our highly unorganized Facebook page searching for the right piece).
  • Learn Photoshop to add your branding (which we don’t allow for non-members… but as a member, our platform automatically does it for you).

Buyers and sellers love ‘em!

But don’t just take my word for it. I get messages like this every day:

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Video Content for You to Upload

(Play the video below to see samples)

Notice I said video content for you to upload?

That’s a HUGE distinction from pressing the “share” button to share someone else’s video. Why? Because Facebook LOVES when you upload your own videos… and they reward you by letting you reach more people!

How do I know? Just look below at Lighter Side’s Facebook stats.

Check out how many people we reach on average when we upload a video (top circle). Now look at the number in the bottom circle under “shared video”. Huge difference, right?

This way, you can:

  • Reach more people when you make a post
  • Cleverly promote yourself without being “salesy”
  • Stay top of mind for real estate with your followers
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NON Boring, NON Cookie Cutter Postcards

(That you can send from your favorite printer)

Now you can mail postcards that won’t make people sleepwalk from their mailbox to their front door!

Lemme tell you, I used to get messages like this all the time.

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If I had a dollar for every time I’ve heard this, I’d shut down the Lighter Side and drink Coronas on the beach in Playa del Carmen for the rest of my days.

(Who am I kidding… the Lighter Side is way too much fun to ever shut down!)

But seriously, aren’t all real estate postcards out there sorta cookie-cutter and lame? I hear this complaint all the time. For example, check out this email I received below.

Check out these examples of what you’ll have access to:

Do they actually work? Well, we can’t make any guarantees, but comments below are not unusual for us to see.

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Emails & Letter Templates

You’ve probably been told to build an e-mail list, and send them stuff consistently, right? Some agents do. Many agents don’t.

Have you?

If you haven’t, don’t sweat it. In fact, it might be better if you haven’t yet. Because most of the agents who do have a list are sending out pretty lame stuff anyway…if they’re even sending anything to their list consistently.

Better for you to start off on the right foot. Or, if you’ve been going about it and not seeing great results, maybe you need to re-start on the right foot.

We’ve got you covered! Just copy (and paste) what works! Never be at a loss for words ever again. When you join today, your arsenal will now contain:

Holiday emails

  • All major holidays covered!
  • We’ve even got you covered for quirky “holidays” (like “National Hotdog Day” — we can put a real estate spin on anything 🙂 )
  • Want an example? Check out this one we did for Christmas.

Situational emails & letters

  • The “I’m the neighborhood expert” letter
  • The “So you’re selling FSBO?” letter
  • The “I noticed your listing is expired” letter
  • A ga-jillion more emails & letters (ga-jillion is a word, right?)

Drip campaigns

Here’s what members are saying about our email templates:

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“What’s Working Now” Video Trainings

Learn tips and strategies from some of our industry’s top “movers and shakers”.

Below are some samples of the topics covered.

Here’s what members are saying about our trainings:

“Okay, I’m diggin’ this.
But it’s probably super expensive, right?”

Wrong.

I intentionally set a price low enough for anyone to afford… but high enough to keep the knuckle-heads out and to keep our membership deliberately small. I don’t want (or need) a huge subscriber base… just the right group of core agents.

At only $29 per month, I want it to be painful to say no.

And don’t worry, there’s no contract and you can cancel any time.

WARNING: The price is normally $39 per month, but if you sign up before the counter below hits zero, you’ll be grandfathered in at $29 forever.

BLACK FRIDAY SPECIAL! Price rises from $29 to $39/mo. when timer below hits zero

Don’t just take my word for the deal you’re getting. Here’s what some of our members are saying.

“Is that all that’s included in my membership?”

Is a Zestimate ever accurate? HECK NO that’s not all.

There’s bonuses. Everyone likes bonuses. So here’s the bonuses you’ll get if you sign up NOW:

bonus-checkmarkBONUS #1:

Access to Inner Circle Engage (ICE)

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This is a private online community where you can:

  • Collaborate with some of the industry’s top agents.
  • Ask questions, seek feedback, and use your peers as a sounding board, literally 24/7.
  • See what other agents are doing on topics like lead gen, Facebook ads, marketing and branding, etc.
  • Get a backstage pass to listen in on how the the most highly engaged real estate brand on Facebook (the Lighter Side!) operates behind the scenes. Ask me anything!

bonus-checkmarkBONUS #2:

Exclusive Group Discounts On Real Estate Related Products & Services

real-estate-apparelWe’ve sold over 13,000+ of these real estate themed “walking billboards”!

But as an Inner Circle member, you won’t pay anywhere near what non-members pay.

We’re also not the only company giving generous deals. We’ve partnered with several other real estate related service providers who are giving you “the hookup”… and we’re always reaching out to bring more into the Inner Circle family.

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bonus-checkmarkBONUS #3:

58+ Real Estate Themed Facebook Cover Images

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These are a quick and easy way to keep your profile fresh…

…so you can subtly remind friends and followers that you’re a real estate rock star!

  • Fun and professionally designed
  • Multiple themes to choose from
  • Multiple color schemes for each theme

bonus-checkmarkBONUS #4:

Special Report (PDF): “How One Agent Makes 140k GCI From His Facebook Page ALONE”

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You’ll learn:

  • How he accrued his fans (it cost very little money)
  • What type of content he posts (this is critical)
  • How he manages content creation (it’s easier than you think)
  • How often he posts (it’ll surprise you if you’ve been listening to the “gurus”)
  • How he actually gets business (it’s NOT what most agents do)

BLACK FRIDAY SPECIAL! Price rises from $29 to $39/mo. when timer below hits zero

honk-disclaimer

Fair Warning:

The Inner Circle is NOT for you if:

  • You’re a “shiny object chaser” who’s looking for “ninja” lead gen tricks.
  • You’re only temporarily excited about the perks above but aren’t committed to building your brand online over the long haul.
  • You’re expecting hordes of push-button easy leads to knock down your door begging to do business with you overnight.

However…

The Inner Circle IS for you if:

  • You want to avoid annoying your friends and followers by posting boring, overly promotional, status quo real estate stuff.
  • You realize that if done correctly, content marketing will position you as an interesting, influential, and personable agent who people want to hire.
  • You lack the time to find or create good content to post (and haven’t found a way to clone yourself).

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My Big Honking Disclaimer:

Joining this membership won’t make you an overnight “social media sensation” (whatever the heck that actually means). As a real estate agent, you’re not after that anyway.

So you won’t wake up tomorrow with dozens of private messages from prospects with wheelbarrows full of cash and a 30 day deadline to move. Let’s be realistic here.

And no, you won’t reach tens of millions of people per month like the Lighter Side does because you don’t have hundreds of thousands of followers sharing your content…

But ya know what joining the Inner Circle WILL do for you?

It’ll provide you with content that’ll makes you come across as a REAL person — an agent who’s likeable, relatable and approachable

…and it’s important to build that kind of reputation because people do business with people they know, like, and trust.

So don’t think of this as purely “lead gen,” because it’s not. It’s more like “brand gen”…or “being a fun person with something interesting to say online, gen”.

“But Mike, can’t I just share stuff
from your Facebook page for free?”

And forego the credit for being clever/witty/resourceful? That’s the whole essence of this membership — “Our content, YOUR branding.”

Not to mention, as a member you get content that ONLY members get. Check out what one member said about our exclusive content:

Plus, only Inner Circle members get all the other perks above:

  • Access to our private community of other marketing savvy agents.
  • Group discounts on real estate products and services.
  • Witty postcard templates.
  • Email and letter templates.
  • Video downloads (yours to use however you want).
  • Agent training.

Also, there’s one big frustration you might not have considered:

I’ve created so much content over the last few years, it’s damn near impossible to sort through it all when you want to share something specific.

Rummaging through old content on Facebook is time-consuming and exhausting. But inside the Inner Circle, it’s all organized in a nice, clean, categorized way so you can pluck out a specific piece on a moment’s notice.

All that for only $39 a month?! It’s a no-brainer.

But don’t take my word for it…

Read these love notes from fans.

test-aymee-powell“You and your team ROCK! You guys continuously come up with new & fun ways for us Realtors to market ourselves. You continually ask for input and ideas, and you LISTEN!! You take the time to respond to emails…answer questions…send us free materials to use…all while making it super fun. Not only for us, but for clients and potentials as well. Anyways…that’s my two cents!”

Aymee Powell
JP & Associates Realtors

nan-brennan“The Lighter Side of Real Estate is my go to Facebook page for valuable items I can share with my customers, clients and friends without boring them with the normal everyday posts. I want to be the first person they think of when they think of real estate and its working for me, many thanks to the Lighter Side.”

Nan Brennan
Expert Real Estate Partners

evantz-saint-gerard“Mike, I like the way you think and your stuff is funny.

I’ve gotten a lot of positive feedback from your stuff.”

Evantz “Evans” Saint-Gerard
Keller Williams Realty Landmark

test-aymee-powell“Your content is great! I love the material you guys come up with to help us keep “top of mind” in a FUN way! Thanks for all you do!”

Keren Nelson
Buyers Real Estate, LLC

cecille-hylton“I loooove The Lighter Side… I have found the content to be very useful in my business in terms of keeping me top of mind in my clients’ heads. I continue to use your memes on my Facebook and Instagram – they are cute and catchy and hit the nail on the head in terms of not coming off too “salesy” and in your face. Thank you for all you do.”

Cecille Hylton
Valerie Levy and Associates Ltd.

diane-priest“I love the “unsalesy” (is that a word?) approach! Your content is refreshing and helps Realtors come through as real people with fun, outgoing personalities. I feel this is important as we unfortunately have a reputation as used car salesmen or I’ve even heard the word “vultures” and “stalkers” I think it helps take some of the fear out of our public image and helps is connect just that little bit more! I love it and thank you!”

Diane Priest
Re/Max Realtron Realty Brokerage Inc.

paula-odonnell“The Lighter Side allows me to share both informative and funny content to my clients on a regular basis, creating engagement with previous and future clients. I’ve even noticed non-Realtors share some of them – usually with my name attached. Love that extra reach!”

Paula O’Donnell Thompson
Keller Williams Realty

test-aymee-powell“One big challenge I have with social media is finding something quick, simple, relatively non-controversial, but still tells people I sell real estate without being salesy. Your content has been great for that.”

Ryan Donovan
The Forge Group Realty

mike-lsoreLove It In 30 Days Or I’ll Give You Every Penny Back

  • No contracts.
  • Cancel anytime in the first 30 days and get your cash back.

Listen…

If you aren’t 100% satisfied, and I mean even .01375% unhappy, I want you to immediately ask for a full refund. That’s because I value our relationship and my reputation more than a few bucks. You have zero risk and plenty of time to go through everything and decide if this is for you.

And remember, there’s no ongoing commitment. You can cancel anytime with zero hard feelings from me. I don’t enjoy being tied down by contracts, so I’d never do that to you.

BLACK FRIDAY SPECIAL! Price rises from $29 to $39/mo. when timer below hits zero

FAQs

Au contrair! Our content reaches an average of 4 to 8 million people per week on Facebook (mostly organically, btw) — that’s WAY more people than there are licensed Realtors and agents!

That’s because I carefully craft content to appeal to “non-real estate” folks (i.e., potential buyers and sellers who happen to appreciate entertaining and resourceful real estate content).

Just check this out. Here’s what one agent told me privately:

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Yes, I do post a small amount of “insider” content from time to time, but Lighter Side content is FAR from just inside humor.

Once you sign up, you’ll immediately be directed to a page where you can set up your personal branding. This way whenever you share an article or meme, your professional branding will be attached.

Also, after you sign up, you’ll receive an email with your login credentials IMMEDIATELY via email (check your spam if you don’t see it). Once you’re done setting up your branding, you’ll be taken to the member “dashboard” page. All of the our most recent content is contained within this area, where you’ll be able to share (branded to you, of course) our stuff with the click of a button. Just make sure to set up your branding beforehand.

No problem! Neither am I.

If you’re savvy enough to navigate your way around Facebook, you’ll have no problem “figuring out” the Inner Circle platform. We intentionally made it simple for you to use. And if you ever have any issues, we provide easy ways to get in touch with us to walk you through it.

No, and you should be leery of services that post on your behalf. This is YOUR brand, so you want to choose what gets posted to your followers. That said, you can post directly to Facebook and Twitter (with Pinterest and Linkedin coming soon) from the Inner Circle. It’s a breeze. So don’t worry. It won’t be hard work.

The only “work” involved is deciding which of our hundreds of socially proven pieces of content you’re in the mood to post.

Not yet, but our development team is currently building this feature. It’ll be available very shortly.

There are literally hundreds, maybe thousands (we haven’t counted) pieces of content available to share. The team and I wanted to make sure we had a huge archive of content before offering this service.

So chances are very slim that you and another agent in your area will ever post the same thing on any given day (or week, or month for that matter).

The Inner Circle is a single-user license and not intended to be shared amongst multiple agents. However, we do offer a team membership option that will provide everyone on your team access to everything. To see our team options, please go here.

Our content is directed toward the U.S. market, and we don’t specifically craft content to be shared by agents from other countries. That said, some of it is universal enough to apply no matter where you work/live. Honestly, there’s a chance that if you’re not from the U.S., you might be disappointed.

Keeping that in mind, we do offer a discounted membership rate if you are still interested in joining. Please email innercircle@lightersideofrealestate.com with the subject “Non-US Membership”.

At the moment our platform lets you share articles and memes to Facebook, Twitter and Pinterest. We will be adding Linkedin to the list very soon.

That said, however, we provide easy ways for you to manually download our content with your branding, so you can re-upload it anywhere on the web. We’re currently working to add other social platforms like Instagram as well (coming soon)!

No, sorry. We’d rather let you control your membership on a month-to-month basis.

Well you could, but honestly most of the content is crafted for agents (especially the memes & ecards… although most of the articles would make sense for you to share). Because of this lack of usability, we’re considering letting folks like you get a “two-for-one” deal — one account for you, and another for you to give to your favorite agent. If this sounds appealing, let us know below and if there’s enough interest we’ll make it happen.

No, you are strictly forbidden from using our content, so don’t even think about it.

BLACK FRIDAY SPECIAL! Price rises from $29 to $39/mo. when timer below hits zero

So What’s It Gonna Be?

You have a choice to make right now:

1. You can do what I did in the beginning: try to build a successful brand but end up floundering around like a fish out of water, pulling your hair out and wasting boatloads of time in the process…

OR

2. You can click the ‘Let Me In’ button below and let The Lighter Side of Real Estate do the heavy lifting for you. It’ll set you back the cost of a takeout pizza or a really cool t-shirt from Wal-Mart. A paltry sum when you think about it…

…especially when compared to the time you’ll save by not having to come up with great quality content on your own.

See you on the inside?

mike-sig
Mike Bell
Chief Chuckler in Charge

BLACK FRIDAY SPECIAL! Price rises from $29 to $39/mo. when timer below hits zero